My internship-project at Rumfang Design Agency
Sex og Samfund is an organization who teaches school kids about sex and contraception.
The actual logo was desired preserved. But it has been simplified in the areas where I found it too complicated. Furthermore I have changed the color from yellow to orange, which is more visible.
The new logotype is based on directly spoken language. Therefore is the “&” changed to “OG”. This is done to show that the organization is contemporary and that it speaks a clear and simple language that everyone can understand. “OG” is set on edge, to illustrate that the organization is courageous and breakes boundaries.
The logotype is a mix of the soft shapes of the lowercase and the streamline and simplicity of the capitals.
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Letterhead, envelope and business card.
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New design element
Sex is not stagnant. It is alive. It is pulse and rhythms. Society is not stagnant. It is the vibrant life and is always in change. Therefore I have developed a design element which expresses the vibrant and pulsating life.
My color scheme is based on 11 fresh and clear gradients distributed over the span length of the rainbow. The rainbow flag is known mainly from Gay Pride, but is originally the symbol of spaciousness, peace and diversity. Using the colors of the rainbow in an active way therefore provides an open and positive expression.
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Annual report - front page.
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Inside the annual report. The color scheme of the design element allows me to vary the expression. The left side has a corporate look while the right side is more cultural.
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Campaign - folder to students
The idea behind the campaign is the teenage student who is bored in the math class. He or she is therefore busy drawing doodles in the notebook and all the thoughts about sex and love gradually takes shape on the paper. The campaign speaks the teenagers own language and is easy to vary with new funny illustrations.
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Inside the folder.
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Poster to the annual Uge Sex campagin.
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Focus on illustrations.
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