School Project at Skolen For Visuel Kommunikation
I thought this beer had a rather bad design although the content is highly awarded. I had to keep the blue color but tried to make the design more visible from a distance using more contrast.
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I thought that an abdominal belt was a good way to stand out in the crowd. The neck ribbon works much better than the previous circle label that could not be seen properly from the front. This jpeg does not handle the white italic font particularly well. It looks much better on the real bottle :-)
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A simple but rather effective commercial.
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A big plastic bottle on Nytorv could attract some attention.
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I thought such a good beer should expand to other countries. A good way to conquer New York would be a neon sign on Broadway...
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...And of course a spot on Times Square.